Hey Keltin!
Probably because it is so fun to cook. I'm a big fan of knife prep work, and there's lots of that in Asian cooking. And I am a putzer... gotta stir and peek and wok cooking is a good method for putzers! (Crock pot cooking just drives me batty.. can't open the lid and putz???????????AUgggggggh)
Also, the flavors they use speak the language of my tongue fluently! (I could drink fish sauce straight, with a few Thai chili chasers, LOL)!
And there is a lot of lightly cooked vegetables in Asian food, which is my preferred way of cooking them.
My lunch is an Asian noodle bowl, been the same thing for almost 3 years now. Currently it is more of a soup than a salad.. always evolving. Great fun!